![]() ![]() There’s even shorthand for modeling them – they’re called IPPs, or ideal partner profiles. And as we’ve discussed many times in our blogs, webinars and other discussions, finding the right partner for your company is essential to developing a successful partnership. There’s a reason they’re called channel “partners.” Working with them means establishing business partnerships that help both firms succeed. Before we dig into those, here are three tips to help you set up your engagement program for success: TIP #1: Target the Right Channel Partners for Your Company To help put that into a timeline, we asked those same experts to break down a successful engagement program into steps at the following milestones: 30 days, 60 days, 90 days and 12-months-and-onward. They covered everything from the program challenges to re-engaging inactive partners – all good, actionable advice that can help you get your arms around a complex and challenging subject. In our most recent column detailing partner engagement best practices, we turned to a panel of partner engagement experts and asked them to share some of their best insights for increasing program stickiness. And it’s essential to building those big revenue engines that make the channel such a powerful tool for growth. ![]() Keeping partners engaged is what long-term channel success is all about, after all. It stands to reason that increasing your partner engagement program’s stickiness can help you keep a steady stream of partner revenue flowing. ![]()
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